Big Pharma shells out $20B each year to schmooze docs, $6B on drug ads

Big Pharma shells out $20B each year to schmooze docs, $6B on drug ads
Persuading doctors and direct-to-consumer ads land 1-2 punch for knockout sales. By Beth Mole for Ars Technica Talk with your doctor… It’s a common refrain at the end of any drug advertisement or disease awareness campaign. Ostensibly, it seems like a responsible suggestion. Talking with your own trusted doctor can help determine if a new ...